Whether it’s an internal sales team or a group of key customers, our VOC Survey™ approach articulates and amplifies the voice of your customers by quantifying preferences, capturing critical anecdotes, and identifying powerful ideas. Whether you're launching a business, creating a new product, or revitalizing an existing brand, our OnTarget™ approach looks at all the factors necessary to create a precisely targeted, highly effective, and turnkey marketing program – from market state and channel needs to roadmap alignment with key customer expectations. Whether it’s an internal sales team or a group of key customers, our VOC Survey™ approach articulates and amplifies the voice of your customers by quantifying preferences, capturing critical anecdotes, and identifying powerful ideas. If you’re struggling to integrate corporate or product brands in the wake of a merger, acquisition, or spin-off transaction, our Brand Triage™ approach delivers a structured identity rollout plan that can send a message of focus and progress to your key stakeholders, flank against competitive efforts, and preserve the brand and cost values of the original transaction. The Birkeland Group offers three services to accelerate the success of your enterprise: Interim Expert Marketing & Marcom, voice-of-the-customer research, and Post-Merger Marcom Integration services for mergers, acquisitions, and spin-off transactions. Whether you're launching a business, creating a new product, or revitalizing an existing brand, our OnTarget™ approach looks at all the factors necessary to create a precisely targeted, highly effective, and turnkey marketing program – from market state and channel needs to roadmap alignment with key customer expectations. Whether it’s an internal sales team or a group of key customers, our VOC Survey™ approach articulates and amplifies the voice of your customers by quantifying preferences, capturing critical anecdotes, and identifying powerful ideas. If you’re struggling to integrate corporate or product brands in the wake of a merger, acquisition, or spin-off transaction, our Brand Triage™ approach delivers a structured identity rollout plan that can send a message of focus and progress to your key stakeholders, flank against competitive efforts, and preserve the brand and cost values of the original transaction. The Birkeland Group offers three services to accelerate the success of your enterprise: Interim Expert Marketing & Marcom, voice-of-the-customer research, and Post-Merger Marcom Integration services for mergers, acquisitions, and spin-off transactions.

  • Interim Expert Marketing & Marcom

    Gaps in marketing and marcom resources put you at risk for lost revenue, missed milestones, and market–share erosion. Specializing in technology-driven projects – particularly those that leverage motion-imaging solutions – our bundled and a la carte Interim Expert Marketing (IEM™) services provide the continuity to fill your personnel gaps, temporarily expand your team’s bandwidth, and prevent significant opportunity costs.
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  • Voice Of The Customer Research

    Whether it’s an internal sales team or a group of key customers, our VOC Survey™ approach articulates and amplifies the voice of your customers by quantifying preferences, capturing critical anecdotes, and identifying powerful ideas.
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  • Post-Merger Marcom Integration

    In the vital 100-day period following a transaction’s announcement, every minute of delay in clearly communicating a deal’s vision, trajectory, and progress creates risk for losing key talent, enabling competitors, and undercutting the value of the deal. From scope and scale to domestic and cross-border transactions, our PMI™ services offer repeatable, sustainable, systematic, and turnkey solutions for marcom integration planning (IP) and post-merger integration (PMI). They identify the key sources of marcom value quickly and offload the work from overburdened consultants and internal teams to deliver a successful, end-to-end integration effort.
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Contact us

With offices on the West Coast of the United States, we manage projects from the Americas to Asia. To discuss your needs, contact us today at +1 503 877 5705 or info@thebirkelandgroup.com.

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